Certificate and Continuing Education Courses




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Certificate Courses
Friday, June 14, 2019, 8:00am - 4:00pm 
KMKS101 - Fundamentals of Knowledge Management and Knowledge Services

This course links knowledge management (KM) theory to knowledge services, the management methodology that converges information management, knowledge management, and strategic learning. Throughout the larger organization, the goal of knowledge services—characterized as the practical side of KM—is to strengthen research and enterprise-wide knowledge asset management, thus enabling contextual decision making and accelerated innovation. Participants learn techniques for implementing knowledge services—that is, for putting KM to work—and in doing so to support the organization as a knowledge culture.  Topics covered include:

  • history of knowledge management/knowledge services
  • descriptions, concepts and definitions related to KM/knowledge services
  • KM/knowledge services in the corporate management environment
  • the role of strategic learning in the knowledge environment

At the conclusion of this course, participants will design an action plan for implementing a specific service enhancement for the parent organization, using learning outcomes from the course and based on their understanding of the current or potential role of knowledge management and knowledge services in their parent organization. More detailed information on the Certificate Course.                     
Instructors:
Guy St. Clair, SMR International, Deb Hunt, Mechanics’ Institute                                                            

INTEL 07 - Human Source Intelligence (Fundamental)
What is involved in human source collection? How do I conduct or manage human source research effectively? Information professionals know how to research using published sources, but we often stop there, missing out on a universe of available and vital information. As companies and organizations increasingly require high-value, unpublished information in order to remain competitive, information and intelligence from human sources become vital to effective and thorough research practices – and analysis. Through discussions and exercises, participants will learn how to design and manage a holistic and advanced research effort through human and published sources, including: how human source collection complements literature research, how to conduct various types of human source research, maintaining good ethical practices, managing human source collection efforts, and more. More detailed information on INTEL07. 
Instructor: Cynthia Cheng Correia, Knowledge inForm
                                  
Saturday, June 15, 2019, 8:00am - 4:00pm 
INTEL 09 - Competitive Intelligence Analysis, Intermediate
What are additional key frameworks used in competitive intelligence? What can they tell me and when & how do I apply them? With scores of analytical models and tools than can support competitive intelligence, building your analytical capabilities is vital to designing more advanced research/monitoring strategies and generating the intelligence your organization needs. This course will focus on key frameworks and techniques that can help your organization understand, assess, and anticipate threats and opportunities, identify and track key developments. See how a cost analysis project is conducted, learn how to understand competition through win-loss analysis, gain understanding of your industry’s strategic groups, and expand your monitoring efforts through developing an Early Warning System. Through discussions and exercises, we will learn how to select and apply these essential analytical tools, define research requirements, generate systematic and forward-looking intelligence, and more. More detailed information on INTEL09
Instructor: Cynthia Cheng Correia, Knowledge inForm



Continuing Education Classes
Friday, June 14, 2019, 12:00pm - 4:00pm                    
Chemical Information Sources, Requests, and Reference (Fundamental)
The course takes a hands-on approach to introduce learners to the types of questions that chemical researchers ask and reference sources that can be used to answer them. It will provide an overview of the structure of the chemical literature, types of reference sources in the chemical sciences, unique access points for chemical information, and strategies for an effective search. Informal lectures, interspersed with hands-on reference questions, will compare and describe the major chemical information resources.
Instructors: Judith N. Currano, Head, Chemistry Library, University of Pennsylvania; Dawn French, Senior Analyst - Knowledge Services, R&D Cristal USA, Inc.                          
                                                                                                    
Saturday, June 15, 2019, 8:00am - 12:00pm 
Writing Influential Copy: Value Statements, Elevator Speeches, and More (Intermediate)
To write messages that can influence others, you need a combination of language, psychology, and marketing skills. Once you understand the steps and tactics, you can use them forever. This deep dive into wordsmithery will be led by a professional writer, editor, and marketer from the information industry. Detailed instruction will be followed by group writing assignments and individual evaluation. Don't worry, there won't be any sentence diagramming! There will be, however, "a-ha moments" and laughter. Attendees will leave with the knowledge to create compelling value statements, soundbites, funding appeals, elevator speeches, web copy, email subject lines, social media posts, and more.
Instructor: Kathy Dempsey, Marketing Maven, Libraries Are Essential
                                    
Negotiation Skills for Information Professionals (Fundamental)                        
During this session, information professional become more prepared for negotiations with a vendor, whether the goods and services to be provided are databases, technology or library equipment. At the conclusion of the session, the participants will have a better understanding of what is involved in a successful negotiation, understand how the salesperson has been prepared for the meetings, how the Info Pro needs to also prepare, and most importantly how to create a “win-win” situation so that both sides come away with some degree of success.
Instructor: Michael Gruenberg, President, Gruenberg Consulting, LLC, Carl Grant, Interim Dean, University of Oklahoma Libraries
                                                    
Saturday, June 15, 2019, 8:00am - 4:00pm 
So You Want to Learn to Code: R Programming for Librarians and Other Information Professionals (Fundamental)
R is an extensible, open-source language and computing environment for Windows, Macintosh, UNIX, and Linux platforms. RStudio is a very popular way to create R scripts that interact with the R software. Using R, analysts can create code that combines statistical approaches from many scientific disciplines to best suit the analytical framework you need to analyze your data. R works on data of all shapes and sizes, and the plotting functions of R allow you to produce high-quality graphics. This hands-on workshop is designed to teach non-programmers to write modular code and to introduce best practices for using R for data analysis. The workshop is divided into three topic areas: (1) Introduction to R and RStudio, (2) Introduction to Data Wrangling in R, and (3) Data Visualization in R. These skills will help propel research and your career forward.
Instructors: Doug Joubert, Informationist, National Institutes of Health; Candace Norton, Bibliometrics librarian, National Institutes of Health; and Cindy Shefield, AlzPED Project Manager, National Institutes of Health. 
                                                              
Introduction to Taxonomy Design & Creation (Fundamental)
Taxonomies are becoming increasingly important and common for organizing and retrieving information. Implementations include library systems, museum and archive systems, digital asset management systems, content management systems, document management systems, records management systems, web publishing, and data analysis. Through this CE course, information professionals can go beyond a basic understanding about taxonomies and learn the practical aspects of designing and creating taxonomies and thesauri so that they can take on or manage a taxonomy development project. Standards and best practices are important, but do not cover every situation, and there are numerous occasions when different factors need to be considered in making decisions in designing and creating taxonomies. This CE course provides guidance in making those decisions. The outline of course topics comprises: (1) Definitions and types (2) Applications, uses, and benefits (3) Creating and wording of terms (4) Synonyms, alternative labels, non-preferred terms (5) Sources for terms (6) Term relationships (7) Structural design: hierarchies and facets(8) Software tools(9) Project process, management (10) Taxonomy governance. 
Instructor: Heather Hedden, Senior Vocabulary Editor, Gale, A Cengage Company

                                                     
Chemistry for the Non-Chemist Librarian (Fundamental)    
It is necessary that any information scientist with responsibilities for providing chemistry reference services understand the structure and language of chemistry. This course takes a hands-on approach to introduce learners to the basic principles of the five major divisions of chemistry, chemical terminology and drawing, and other intellectual tools that chemists need to do their work, punctuated by real-life chemistry experiments that offer insight into the research process and acquisition of research data. It will be composed of four basic sections: an introduction to chemistry as a science, strategies for effective communication with chemists, basic chemical concepts and research questions, and the ways in which chemists’ research needs dictate their information needs.                   
Instructors: Judith N. Currano, Head, Chemistry Library, University of Pennsylvania; Susan Cardinal, Chemistry Librarian, University of Rochester
                             
                                                                                           
Saturday, June 15, 2019, 12:30pm - 4:30pm 
Making Informed Decisions: A Data Literacy Primer (Intermediate)
In this course we will look at fundamental concepts regarding collecting, analyzing, visualizing, and interpreting data. We will discuss how these concepts can be applied to our own information center or library's data-driven decision making processes. At the end of the session, students will have dissected a library dataset and it's metadata and will draft an initial data collection and analysis project for their own library or organizational unit.
Instructor: Elaine Lasda, Associate Librarian, University at Albany
                                                                                 
Methods in Qualitative Studies for the Information Professional (Intermediate)
Ethnography can play a crucial role for any information professional in developing goals, strategies and processes to improve outcomes across a wide range of disciplines. This course is based on workshops given on qualitative data analysis for faculty and students at the University of Georgia. Discussion in these workshops revealed problems, misconceptions and oversights which frequently arise in conducting qualitative data analysis, and are not discussed in the literature. This class will demonstrate how new innovative approaches to librarianship can be developed using ethnographic methods. Participants will learn the value of ethnographic studies for organizations and communities. This course provides hands-on experience for information professionals in conducting ethnographic studies. It includes an overview of major approaches to data analysis using ethnographic methods and application of ethnographic principles in the library environment. Real library case studies will be provided. Participants will be provided with raw verbatim transcripts of recordings and will be introduced to encoding procedures. The encoded transcripts will be analyzed.
Instructors: Emily Williams, Ph.D., Consultant, University of Georgia; John Cruickshank, M.Sc., Librarian, University of Georgia

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