SLA is pleased to offer a special track for Business and Finance at the SLA 2020 Annual Conference.
Attendees will be able to participate in Business and Finance sessions in every education time slot.
See below for planned sessions and details.
Build + Embody Your Library Brand for Service Excellence
Business & Finance Division
Branding and personal branding are often maligned as inauthentic, but the value of creating and maintaining a strong brand pays off in spades. Branding brings end-users clarity regarding your role, reinforces trust, and enhances the standing and reputation of your unit within (and even beyond) the organization. In this talk, attendees will learn the elements of a successful brand; review best practices and library-focused case studies; explore the basics of steering your personal brand within the context of your work and career; and discover how a powerful, customer/patron-focused “brand promise” will empower you to best fulfill your library’s mission and embody your values.
Building Bridges: Partnering With Your Vendors and Getting the Best for Your Library
Want to know how to build a great relationship with your vendors? Information professionals are expected to negotiate with an array of vendors in relation to content, technology, equipment, terms and conditions, licensing, training and price. Given that information professionals often must devote a significant amount of time to working with vendors, this session is designed to help librarians succeed in developing a mutually beneficial relationship with vendors seeking to do business with libraries.
Effective Difficult Conversations: An Essential Competency for Life and Leadership
We’ve all been there. Whether you are an experienced manager, new to leadership, or just working in an office environment, effective communication is essential. How do managers tell their employees to do something they don’t want to do or to stop doing something they love to do? How do you give your boss important feedback that will keep their idea from failing? How do you tell a colleague that they are late again with their part of the project? This session will provide a step-by-step guide to prepare for an effective difficult conversation, avoid typical pitfalls, and give direct but compassionate statements of expectations along with recommendations for follow up.
From $30K to $400K in 5 years flat: Spectacular Growth in Research and Revenue at the NCBiotech Library
Master Class (Advanced)
Life Science Intelligence at NCBiotech (formerly the NCBiotech Library) serves the entrepreneurial community in North Carolina. When faced with budget cuts in 2012, the team found that they needed to draw inspiration from their clients and embrace an entrepreneurial mindset. Since then, research requests, the client base, and revenues have grown year-over-year. This success has been due in part to implementing a wide-ranging marketing strategy that repackaged the team’s expertise, re-branded the library, and raised the team’s profile both internally and externally. In this case study, you’ll hear our story of going from negligible revenue to significant revenue for our small, non-profit organization. Key pieces were a revised strategy and mindset, great marketing – and a little luck!
Fundraising 101: Where’s the Money? Raising Funds for Special Projects and Initiatives
As libraries and archives are partnering more and more with community institutions on innovative programs and services, how do you find the resources to fund new initiatives? Learn from fundraising experts on how to identify sources of private funding, build lasting partnerships with foundations, corporations, and individual donors, and make your case for support. This session will provide an overview of sources of private funding for libraries and information centers and will offer tips and techniques for approaching potential funders.
Fundraising 102: Grant Writing Dollars - A Funder’s Perspective
This session will include a panel of foundation grant coordinators from corporate and community foundations in the Charlotte area. These grant coordinators are decision makers that work with applicants through the entire process from the letter of intent (LOI) to project completion. They will offer insight into what they are looking for and tips to increase the likelihood of receiving funding. This session is relelvant to anyone interested in seeking project funding from community or corporate foundations.
Getting More: Learn to Negotiate your Salary with Skill and Confidence
This interactive session will present results from a study of librarians’ experience with and perspective on compensation and benefits negotiation in libraries of all types. Presenters will share best practices for salary negotiation, and review common scenarios and discuss frequently asked questions. We hope this information will grow participants’ confidence, skill, and comfort with negotiating compensation in the library workplace through increased awareness of negotiation success rates, scope of negotiation topics, and variables impacting outcomes. Participants will have the opportunity to share experiences and ask questions in a supportive environment.
Getting the Most out of Your Contract and Renewals: Negotiation for the Information Professional
Do vendor negotiations feel like buying a new car? Come from a place of empowered knowledge and learn how to better negotiate your contracts and renewals with your vendors. The negotiation objective must be to establish an equitable relationship for the benefit of both parties.
Managing Change: How to Lead in an Ever-Changing World
Learn how to invoke change with the least amount of upset and the most action toward stated goals. Discover systems thinking and consider how people in organizations typically respond to change, how you respond to change, and how this affects the overall library or organization. Understand how to respond to feedback to better hear concerns from your employees and to better evaluate that feedback for inclusion in a change process. Think about the typical expectations around the terms “transparency” and “feedback” and how that can lead to confusion throughout an organization. Apply this new knowledge to help change interpersonal dynamics within your organization.
Not Just for BizRef Experts! Business Research Tips and Tricks for All
Regardless of the type of library setting you work in, business research questions are bound to pop up. This session will present some strategies for facing tough business research questions head-on, whether you consider yourself a seasoned BizRef pro or only an occasional or even accidental business researcher. You’ll be reminded of some of the reference skills you already have and how you can leverage them to tackle topics like finding private company information, researching small, niche industries and uncovering elusive consumer data. Whether you deal with business-related questions infrequently or on a regular basis, there’s always something new to discover when it comes to business research so join us and come away from this session with some new (and some free!) resources to add to your collection as well as new strategies for improving your business reference skill set.
When Your Organization is Flat, How Do You Move Up? Moving from Mid-level to Upper Management
It’s desirable to develop your career by moving into roles with greater responsibility. However, many organizations have flat structures which make upward movement difficult. What are some tactics and techniques to build your experience for an eventual upward move? Speakers will present on their experiences and related research on moving up within a flat organization.