Small businesses may feel they don’t have the budget for high-quality marketing. In the digital age, this doesn’t have to be the case. There are many ways to market a business digitally at little or no cost.
What is required is a strong strategy that targets the correct audience and gives the right message. If you need some ideas, here are just five inexpensive marketing methods.
- Optimize for Search Engine Optimization (SEO)
Search engine optimization is probably the most affordable and effective marketing strategy to help you rank higher in the search engines and bring more qualified potential customers to your website.
Many smaller businesses attempt to tackle website design and SEO on their own but keeping up with current practices and trends is difficult, even for experts. If you have a small roofing company, for example, roofer marketing companies can really achieve results for you if you partner with the right one.
You may find it hard to justify hiring a digital marketing agency if you have a small business. However, your ability to be found online is directly related to your business success, even in a local market.
- Create free business listings
Visibility is crucial for your small business. One of the largest and most visible listing platforms is Google My Business. It helps you to quickly show the nature of your business to local consumers. For instance, a listing for Kansas City roofers immediately shows that the company offers roofing services to customers in Kansas City.
A Google My Business account will help your business to show up in the search results and on Google Maps. It can drive traffic to your website, location and social channels. There are a number of other free listing services, such as Yelp, which is a popular customer review website.
- Build your email list
You don’t have to commit to a monthly fee for an email management service. Start by using a free option for businesses with smaller lists. MailChimp offers a free plan that’s ideal for beginners who want to test out its tools and features. When you’re ready to take your email marketing to the next level, you can choose to pay a monthly fee.
Create an ebook or other digital product to give away on your site in exchange for an email address and you can get visitors onto your email list and into your funnel. An email list gives you the chance to connect with your customers on a more personal level and they will start to trust you if you keep sharing helpful information with them.
- Use social media effectively
Having a strong presence on social media is one of the most cost-effective ways to market your small business. Use social media platforms to distribute useful, educational content rather than just to promote your products.
Find out which social media channels your prospective customers use and offer them valuable information so you can become a trusted expert in your industry. You can also easily create entertaining videos today with a smartphone and distribute them on social media platforms.
- Constantly publish and distribute high-quality content
Sharing informative content on your website about topics related to your business is just the first step in your content marketing strategy. Advertising in trade magazines can be very expensive but contributing articles will cost you nothing.
You can find places to post by reaching out to editors. Many websites accept guest posts and will allow you to place a link back to your website in your bio.