The current pandemic and ensuring lockdowns to curb it made online shopping even more popular than it was pre-pandemic. It has become a go-to option for many people who are unlikely to return to physical shopping even when it is safe.
This trend has meant additional competition for E-commerce sites and entrepreneurs wishing to take advantage of this burgeoning market. The challenge remains ensuring that their sites stand out from the competition. SEO (search engine optimization) on E-commerce websites remains a vital strategy for achieving this goal. Here are some 2021 SEO trends:
There is a growing correlation between the successful use of video as a medium on a website and increased sales on E-commerce sites. A meaningful, carefully crafted, and well-placed video does so much more than attract site visitors’ attention.
If you make video part of your SEO strategy, you could reap significant rewards. SEO for Growth will point you in the direction for the best online SEO courses, where the value and growing significance of video will feature as part of the content.
Google integrates your use of video into its search rankings. To understand why, let us examine Google’s motives. This search engine wants to maximize the user’s experience by directing them to a website that most closely meets their search requirements. The Google algorithm allocates a value to video because it is something that human users enjoy.
Prioritizing mobile users
Since July 2019, Google has migrated to mobile-first indexing. But thousands of E-commerce traders have yet to adapt to this change. Your website should cater to the computer and mobile users.
For mobile use, you need a page that loads swiftly and is easy to navigate. You know how frustrating it is to open a site that is designed for a computer screen on your mobile. The print is tiny, and you cannot move around the site without encountering a challenge.
Kansas City website design company Kansas City SEO knows the value of having a site that encourages traffic no matter where users access it. Now that 87% of users go onto E-commerce websites on their mobile phones, up to 40% of purchases occur there. Capitalizing on these statistics ensures that companies do not lose potential customers frustrated by a website’s incompatibility with smartphones.
The impact that AI has on E-commerce websites cannot be underestimated, and site owners do so at their peril. AI facilitates an improved customer experience in many ways. For example, many E-commerce sites utilize AI for communication with their clients, including chatbots that answer simple questions and automated responses to orders.
Google is also using AI to deliver on its promise of user satisfaction by supplying the most accurate results. Parts of the company’s algorithm use AI to detect the value of articles on websites.
This factors into how a website is ranked in the SERPs. By utilizing SEO, AI will speed up clients’ searches and make them more effective. With accurate keyword research and competitor analysis, you could use this trend to your advantage by making your website more SEO-friendly.
Keeping users online
A disorganized, non-functional website will not retain visitors. Your bounce rate will increase. You can ill-afford for this to happen because Google monitors such statistics and will lower your ranking if too many people who go onto your page leave it within seconds.
To improve your visitor retention statistics, ensure that your site loads quickly and is easy to navigate. Ensure that an E-commerce website provides users with what they need. This would include easy search facilities, clear photographs and descriptions of products, ease of payment, and relevant content that makes visitors want to come back for more.