Using a Competitor Response Model to Anticipate Market Changes

Next CIC webinar: 'Using a Competitor Response Model to
Anticipate Market Changes'

Date & Time Jun 6, 2023 12:00 PM Eastern

Your start-up is planning to introduce its new product in the next few months and there are considerable risks involved with its market entry. Your marketing department is working overtime to plan the launch and everything is in place to make the best impression with the market influencers and your customers.

But have you anticipated all potential bumps in the road? Is there an essential piece of your strategy that may have been overlooked? Do you know how your competitors might react? Is there a way to predict their actions? Can you anticipate their moves and “head them off at the pass?” This structured analytic tool can provide a framework for predicting competitor reactions and identifying successful counter-strategies.

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  Fred Wergeles

  Fred Wergeles is the Principal of Fred Wergeles & Associates LLC, a consulting practice that specializes in Strategic Planning and Market Intelligence. He has over 25 years experience in the intelligence field in both government and private corporations, and has consulted to companies of all sizes in a diverse array of industries. In 2012, he received the SCIP Fellows Award for significant contributions to the profession. Fred is an Adjunct Professor at the University of Hartford and Florida State University, teaching Market and Competitive Intelligence and Marketing Management courses in their MBA programs.