A Practical Approach to Determine the Strategic Pricing of Your Competitors
Featuring speaker Richard Caldwell and moderator Philip Britton on Wednesday, September 29 from 12:00-1:00pm ET
An essential but often elusive assessment of a competitor is pricing. Sometimes a competitive bid comes down to the lowest price offering the minimum threshold requirements. How do companies price? Why do they price the way they do? What constraints to companies face with approaching a pricing strategy?
- An understanding of the theory behind strategic pricing
- Learn how to use a simple, effective framework to assess competitor’s strategic pricing strategy
- How to use open source research to fill in the blanks and get what you need
About the speaker:
Richard Caldwell is a retired Air Force Veteran that took his skills to the Defense Industry where he has been a chief engineer, program manager, capture manager and now a competitive intelligence professional for over 15 years.
Learn more about Rich: