SLA Competitive Intelligence Community (CIC) March Webinar

When:  Mar 24, 2021 from 12:30 to 13:30 (ET)

SLA Competitive Intelligence Community (CIC) March Webinar

Wednesday, March 24

12:30PM-1:30PM ET

Registration link (free, open to all):


CI Toolkit: Financial Analysis

Featuring speaker Ryan Macumber and moderator Rosie Lindquist on Wednesday, March 24 from 12:00-1:00pm ET


The intent of this is not to be a finance 101 course. Rather, this session will hopefully convince you that a financial lens can be a valuable addition to your CI arsenal.  We’ll give you thoughts, frameworks, and a case study for how you might work with your finance team to enable this at your company.


About our speakers:

Ryan Macumber is Sr. Director of Market Intelligence at Best Buy Company. He has worked for Best Buy for 14 years and in the Market Intelligence space 2011.


Rosanna Lindquist is an Information Research Scientist in R&D for the Hershey Company. She specializes in technical and patent research with a focus on packaging and design. She is also passionate about business intelligence and enjoys using IP as one of many resources in her arsenal.

With 2020 in the rear view mirror, we must stop and ask ourselves what we should take away from this last year and be pushing forward on in 2021.