Building a Lean Competitive Intelligence Function

When:  Nov 17, 2021 from 13:00 to 14:00 (ET)

Building a Lean Competitive Intelligence Function

Wed, Nov 17, 2021 1:00 PM - 2:00 PM EST

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As more competitors, sources, and key intelligence topics are added, it’s only a matter of time before CI processes get jammed. Whether you work for a startup, a scaleup, or a well-established corporation, budgets are limited, team size is limited, time is even more limited. For an intelligence function to deliver maximum results with minimum effort, it has to have processes that are agile.

Fouad Benyoub, Director of Competitive Strategy at Everbridge, will share key recommendations on building a Lean Competitive Intelligence capability, taken from his all new book The Competitive Intelligence Playbook. We’ll address:

-How and when to build a Minimum Viable CI Program
-How to apply Design Thinking principles to CI processes & programs
-What CI can leverage from the Lean toolkit (e.g. CI Kanbans)
-The role of technology (e.g. automation, AI, etc.) in transforming CI processes

About our speaker: Fouad Benyoub is a competitive intelligence professional known for his passion for building intelligence-driven organizations. He is usually qualified as a bridge builder between intelligence and business decisions. He is currently Director of Competitive Strategy at Everbridge where he is leading competitive and market intelligence efforts for digital services reliability, and incident management solutions.