How NOT to Present Insights to Decision Makers (and Keep Your Job)
Featuring speaker Nat Brooks and moderator JP Ratajczak
Wednesday, November 4, 2020
It's free to register, click here:
Much written and verbal communication in today's business world is ineffective. At worst, it's actually detrimental to both the message and the messenger.
Bad style and writing are issues, but the main problem is the process fails to appreciate its purpose. The needs of decision makers are not factored into the design and delivery of analysis and insight. Far too often the needs of the audience are discounted with heaping doses of arrogance and disdain. You've heard the excuse: "Well, they didn't read my report."
To get through to leaders, for sound decisions to be made, and for information and intelligence professionals to thrive, your approach to communicating has to change!
In this presentation, we'll look at intelligence communication from the point of view of a C-Suite leader. Then we'll review communication approaches and design principles that can work in today's information overloaded workplace.
Understand the Business Communication Challenge from The Boss's Viewpoint
Intelligence Communication "Design Principles"
Tips for Success to "Get the Message Through"
Examples of a OPM (One Page Memo) Method
Nat Brooks is Principal at Strategy Shapers LLC, where he brings 30 years of Fortune 500 finance, strategy and general management experience to the work of helping clients create world class market and competitive intelligence as well as develop winning business strategies. His clients have included firms as diverse as Newell Rubbermaid, Johnson & Johnson, Novo-Nordisk, Cintas, FM Global, Brown-Forman, Mallinckrodt, Chevron, Mary Kay, Lubrizol and Pella Window. From 2017 through 2019, Nat was managing partner at SynFiny Advisors, a global management consulting consortium (ranked no. 347 in the 2019 Inc. 5000). Prior to consulting, Nat led Procter & Gamble's corporate Competitive Intelligence organization.
To one lucky attendee, we're giving away $25!
We hope to see you <virtually> there!
Reserve your spot: