You Didn't Really Win: How to Use Customer Journey Mapping to Supercharge Win/Loss Analysis
Wednesday, August 31 @ 12:00PM ET
If they perform win/loss analysis at all, most sales and marketing organizations focus only on the "losses" because...well, of course, "we know why we win." But do you really? By conducting win/loss analysis in the context of the full customer journey, you can discover key moments of truth, many of which occurred well before you knew there was an "opportunity" at all.
Join us for next week's webinar, when Ellen Naylor (CEO, Business Intelligence Source) and Jason Voiovich (Co-Founder, Agent Zero: Mission UX) discuss:
- Why focusing on "wins" is just as important (and perhaps more important) than "losses."
- The importance of understanding what your customer's journey really looks like. (Hint: It's not a funnel.)
- How to use insights from the customer journey to enhance the effectiveness of win/loss analysis (and vice versa).
We hope to you see there! Watch the Recording