Business and Finance

Vertical IQ v. IBIS World

  • 1.  Vertical IQ v. IBIS World

    Posted 08-06-2020 12:24

    My Small Business Development Center (SBDC) colleagues are considering a subscription to Vertical IQ or IBIS World.

    I'm interested in hearing from users on the pros and cons of these resources for assisting small business clients -- providing industry research to help entrepreneurs start or grow their operations.

    This would be a new subscription. We're familiar with IBIS World and just starting to learn about Vertical IQ. We currently use D&B First Research and RMA eStatement Studies.

    Thanks for your insights!

    Dru Frykberg
    Senior Librarian
    Minnesota Department of Employment & Economic Development

  • 2.  RE: Vertical IQ v. IBIS World

    Posted 08-12-2020 23:59
    Edited by Nicole Mullings 08-12-2020 23:59
    Hi Dru,

    We do not subscribe to any of the products. I know of IBISWorld but have not heard of the others. For market research reports, we refer clients to our Local Business Intelligence tool or to a Provincial Government counterpart that supports market research requests (fulfilled by supplying IBISWorld for Canada reports).

    We do not subscribe to IBISWorld / IBIS World for Canada for the following reasons:
    • Budget.
    • Reports are by NAICS codes. More often we are receiving requests for reports on emerging markets or vertical markets, which do not map to NAICS codes. We are undertaking primary research and analysis ourselves in these areas (e.g. Fintech in Calgary). We also source reports from consultancies like Deloitte, free CB Insights research, etc.
    • Entrepreneurs often want and need reports at the metropolitan or provincial/state level and not national. IBISWorld reports are at the National level (as far as I'm aware although may have changed).
    • We partnered with a company called Localintel to provide an interactive local business intelligence tool for small businesses. The Localintel Small Business platform is affordable, customizable and available to jurisdictions across Canada, United States and Australia. There are over 500 industry profiles.

    Vertical IQ looks interesting but similar to IBISWorld. Can you comment on your experience with D&B First Research and RMA eStatement Studies?  We have a subscription to D&B Hoovers and Crunchbase for company lists.


    J Nicole Mullings MLIS
    Manager, Business Intelligence & Research | Research and Strategy
    Calgary Economic Development
    EDEE Caucus Convenor

  • 3.  RE: Vertical IQ v. IBIS World

    Posted 08-13-2020 06:33
    Hello Dru and Nicole

    We have IBIS World at the Business & IP Centre at the British Library.  We have been subscribing for about four years and it has been proven useful for our start-up, growing and established entrepreneurs and business customers.  Initially, the database we subscribed too had only UK content but I think they have now expanded for global coverage.  I do like IBIS World for the manufacturing content for products and services.  It may be a high level for a start-up for it is still useful for understanding the wider context, and there are usually summaries for understanding industry.  Their reports are very useful for business planning and strategy.  In addition, they provide lots of data and facts which are clearly presented and great for business to use as evidence in their research.

    We do not subscribe to Vertical IQ.


    Seema Rampersad
    Senior Business Research & Service Manager
    The British Library