Ms. Zena Applebaum

Thomson Reuters

Contact Details

Thomson Reuters


Zena Applebaum is the Director of Competitive Intelligence at Bennett Jones LLP. Zena’s primary responsibilities include practice development, market and competitor performance analysis, client relationship management, counter-intelligence and marketing. Zena brings a unique perspective to intelligence and market dynamics as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. She is a regular speaker, writer and blogger for 3 Geeks and a Law Blog, on competitive intelligence, marketing and related topics. Zena authored "Business Intelligence for Law Firms" published in November 2012, by The Ark Group. Zena is a sessional instructor at the UofT iSchool, recently served as a the Chair SLA Competitive Intelligence Division Board of Directors, and is a former member of the SCIP Board of Directors. She can be reached at @ZAppleCI.