Leadership and Management Division

Nailing it! How to Make a Successful Business Case

  • 1.  Nailing it! How to Make a Successful Business Case

    Posted 05-07-2019 13:00

    To gain funding and support for a new initiative, you must craft a compelling story about the need, cost, and impact. To find out how to put it all together, attend this LMD session at the 2019 SLA Annual Conference:

    Creating a Compelling Business Case: How to Make it Stand Out from the Rest
    with Anna K. Meyer & Mary Talley,  Monday, June 17, 10:45-11:45 am 

    Whether you are leading a project or a department, at some point you will need to make a business case for staff support, new software tools, and systems, new content sources, or new services. Where do you start, how do you decide what points to make and what evidence do you need to support your case? Our panelists will give general guidelines and present overviews of business cases for different types of projects.

    About the Speakers:

    Mary Talley has more than 25 years of experience in the management of information centers from the inside as a former library director and from the outside as a business owner and a consultant to for-profit, nonprofit and governmental organizations. Today, as head of TalleyPartners, she works with organizational leaders at all levels to develop strategies to evolve and strengthen the work of information centers.

    Anna K. Meyer is the Media Monitoring and Web Services Administrator for Enbridge Gas Inc., responsible for issues monitoring, research and analysis, copyright licensing and permissions, and digital subscription management. She has more than 20 years of experience in corporate, public and not for profit information centers, Anna has a MILS from Western University and certificates in record and information management from the University of Toronto.

    Above: Mary Talley (L) and Anna Meyer (R)

    Mary offered these insights into the role of storytelling when making a business case:

    How did you first get interested in this topic?

    My focus is on using storytelling to build a more persuasive business case. During my career, I've written or supported many dozens of strategic plans and business cases. Over time, I became frustrated with the inability of data-driven plans to compel people to action and began to look for and explore more effective methods. In the early 2000's I began to incorporate storytelling into my business cases to good effect. I've also taken classes on storytelling and written and performed my own stories.

    What can attendees expect to take away from the session?

    How to use elements of storytelling in their business cases with specific examples from my work.

    Can you share a tip or piece of advice as a sneak preview of this session?

    If you want to get leaders in your organization - or your staff - to buy into and support major changes, using a story to help them "see" the transformation is critical. I invite people attending this session to bring their own examples using storytelling in work situations to add to the conversation.

    LMD thanks our Annual Conference sponsor, BST America, for their generous support of our events!

    Elizabeth Trudell
    LMD Communications Director
    Faculty Associate, Columbia IKNS Program