LMD is proud to present eight sessions at the 2019 SLA Annual Conference, each addressing timely and relevant management topics. If you're seeking marketing techniques you can use as soon as you return to work, you'll surely want to include this session on your schedule:Surveys 101: Getting Surveys Right, with Richard Huffine1:30- 2:30 pm on Tuesday, June 18, presented by LMD's Marketing Section
Surveys or service evaluation questionnaires are one of the most commonly used marketing tools in libraries, but creating an effective survey isn't easy. You need to consider what your objectives are, who your stakeholders will be and how to market the survey to get reliable and timely results. This session will provide practical tips on how to design and execute an effective marketing survey.
About the speaker:
Richard Huffine is Chief, Library and Public Information Center for the Federal Deposit Insurance Corporation (FDIC). He has been managing information services for over 20 years and has routinely used surveys to understand the users his group serves. He's learned these lessons the hard way and is excited to share what he has learned with you!
We asked Richard to answer a few questions to provide some additional insights into the content of the session:
How did you first get interested in this topic?
Usage statistics tell you what happened...but they can never tell you why or how people feel about the services they get from you. Surveys open doors to such understanding and, when paired with quantitative user data, can really give you actionable intelligence about your users.
What can attendees expect to learn from the session?
Attendees will learn how to ask questions that limit bias and encourage users to share their perceptions about your services.
Can you share a tip as a sneak preview of this session?
Test your survey before you deploy it broadly. Take constructive feedback and seek instruments you can adapt for your own use.
Is there anything else you would like to add?
Don't be afraid of using surveys. They create a data point but they are not a substitute for making informed, well-reasoned decisions.