Navigating the Constantly
Evolving Information Landscape

 2019 DPHT Spring Meeting

April 14-16, 2019
Hilton Penn’s Landing
 Philadelphia, PA

Continuing Education Course

Data Visualization Workshop

Doug Joubert, Informationist / Biomedical Librarian, National Institutes of Health

Summary

This hands-on workshop introduces students to the basic principles for visualizing quantitative and qualitative data to facilitate managerial decision-making. Instructors uses both data visualization best practices and practical hands-on lessons in Tableau Public. Instructors will draw on their own experience to demonstrate how these principles are useful in real-world situations. Students must bring a laptop.

Objectives

• Provide an overview and brief history of the practice of data visualization
• Introduce students to the key design principles and techniques for visualizing data
• Develop an understanding of the fundamentals of communication and alignment around concepts that are required for effective data presentation
• Provide an overview and develop an introductory level of competency on the use of Tableau Public
• Develop a visualization in Tableau Public using a case study

Prerequisites

• General computer skills and a familiarity with charting tools like Microsoft Excel are necessary.
• Direct access to a computer on which the student can install software is required (see Required Software below)
• Students must bring a laptop
• An understanding of basic charting and statistical terms and practices will be helpful, but not required

Student Outcomes

After taking this workshop, students should be able to collect and process data in Tableau Public, create an interactive visualization, and use their visualization to provide insights from the case study.

Required Software

A significant amount of time that students spend completing their assignments will involve the use of Tableau Public. This software must be installed before the workshop.

• Microsoft Excel (Win 2007/Mac 2008 or Win 2010/Mac 2011 or Win 2013)
• Tableau Public 

Monday

Keynote: Unlocking the potential value for your business: building partnerships through understanding promotional review

Abstract:

Promotional review is more than ensuring materials meet regulatory, legal, and scientific requirements: there is an art to the communication and relationship-building to foster a collaborative environment that will increase efficiencies.  Functions typically outside of the traditional Steering Committee are in the unique position of adding value to their business partners by capitalizing on their particular strengths to bring fresh insights and perspectives through their understanding of the promotional review process.  This interactive presentation will relay the principles and tenets of medical review of promotional materials and articulate how to maximize communication in this discipline to develop and build critical business partnerships.

Dr. Janet Gottlieb

Dr. Janet Gottlieb is the Executive Director of Medical Communications at Allergan, where she leads the team responsible for the medical review of Company advertising and promotional materials. At Allergan, she had a direct role in the formation, expansion, and training of the centralized team, which resulted in greater efficiencies via improved turnaround times, consistency in guidance, and enhanced communication.

Dr. Gottlieb holds an undergraduate degree in Biological Sciences and Ph.D. in Medical Microbiology from the University of California, Irvine.

Jimmie Overton, PharmD

Jimmie Overton, PharmD is the Associate Vice President of Global Medical Scientific Information and Library for Allergan’s Chief Medical Office. His organization is responsible for the global medical information function, the medical science library, and the medical review and approval of promotional material across the Allergan portfolio. 

Dr. Overton has over 20 years of diverse experience in healthcare, serving in practical, academic, clinical, research, and industry settings.  He has held leadership positions in a variety of functions in the pharmaceutical industry serving: Medical Information, Medical Education, Medical Communications, Medical Affairs Operations, Medical Liaison teams, and as Medical Director. 

Dr. Overton is a registered pharmacist and holds a Doctor of Pharmacy degree from the University of Kentucky.

Tuesday

Keynote: The evolving pharma landscape: current industry trends and what they could mean for the future

Abstract:

The pharma industry is under constant pressure to predict the changing market, in order to make the best business decisions today. This data-driven session will highlight the key trends and growth drivers that can be observed in the current landscape, as well as the challenges that may lay on the horizon, in order to explore how those factors may shed light on the future of the industry.

 Jon Moser

Head of Product Development, Evaluate Ltd

Jon is the Head of Product Development at Evaluate Ltd, leveraging his deep knowledge of the biopharma industry to develop innovative solutions that transform pharma forecasting and decision making.  Jon joined Evaluate in 2004, where he was responsible for the creation of multiple forecasting-related products and solutions, and subsequently led the delivery of Evaluate’s Custom Solutions before assuming the role of Head of Product Development in 2018.

Jon has a BSc in biochemistry as well as financial and product management qualifications.

Registration Fees

Sponsors

Exhibitors

Need To Know Items For Sponsors

Sponsors – Thank you for your support of the 2019 Spring Meeting

REGISTRATION / ATTENDANCE

• Gold Level sponsorship includes registration for one person
• Platinum Level sponsorship includes registration for two people
• Diamond Level sponsorship includes registration for up to four people
• Emerald Level sponsorship includes registration for up to six people

• Additional employees from exhibitors (beyond what is included above) need to register as individual sponsor/exhibitor.
• Monday Evening Social Event IS included in the registration fee. Please let us know if you can’t join us.
• You can change the people who are attending at any time by going online on RegOnline.

EXHIBIT TABLE

Exhibit table at the 2019 Spring Meeting includes one table (60” x 30”) and two chairs. Please note:

• All displays must be confined to the tabletop. If your pop-up fits on the table, you are free to bring it.
• Pop-Up Banners are allowed (maximum of 2) but must stay behind the table.
• Wireless Internet for two (2) computers will be provided for each tabletop.

HOW TO ORDER A MONITOR FOR THE MEETING

The Hilton at Penn’s Landing has available a 24”, 32” or a 42” monitor that you can order directly from them for the SLA DPHT Spring Meeting in Philadelphia.

These are the only three (3) sizes that they have available for you to order. You cannot order monitors on a cart. All monitors must fit on your 6 ft. table.

Please fill out the order form and email it to Paul Wermuth at PSAV.

Please send your completed forms to:

Paul Wermuth
PSAV®
Hilton at Penn’s Landing
201 Columbus Blvd., Philadelphia, PA.
PWermuth@PSAV.com

If you have any questions, please feel free to contact Paul at 215-413-2892.

• Setup time will be Sunday afternoon, 11a.m. to 4p.m. You should have everything ready to go by 4 p.m.
• You should plan on breakdown Tuesday afternoon, 2 p.m. to 4 p.m.
• We want your feedback. There will be a brief exhibitor meeting at 2:00 p.m. on Tuesday in the Exhibit Room.  Please try and send one representative.  An exhibitor survey will be distributed at the meeting.

SHIPMENT INFORMATION:

• Boxes can be received up to 3 days prior to the meeting.
• Please use the address labels that are on the Division website (see links below). Please place one label on each piece shipped to ensure proper delivery. Make copies of the labels as needed. (Vendor Shipping Label)
• There are package handling fees this year for each box (inbound) for your exhibitor material. The costs are $5.00 a box or $150.00 a pallet.
• There is 1 form on the Spring Meeting website (and below) that will need to be filled out before the meeting.
  • Credit Card Authorization Form – to be filled out to charge the inbound package handling fees to a credit card.
  • Fill out this form and send it to Tony Landolt. This form needs to be filled out prior to the meeting so we can have your boxes delivered to your vendor table.

Download Shipping Label

Hilton Penn’s Landing Credit Card Authorization Form

SPRING MEETING PROGRAM BOOK

1. Gold, Platinum, Diamond, and Emerald sponsors receive a listing in the DPHT Spring 2019 Meeting Program.

• Send company logo and a short description (150 words or less) of your products/services to Tony Landolt by March 11^th.

2. Platinum, Diamond, and Emerald sponsors ALSO get a one page color ad in the Spring 2019 Meeting Program.

• Send ad to Tony Landolt by March 11^th.

3. Sponsorships received after March 11^th will not be guaranteed inclusion in the Final Meeting Book

LOGO/AD SPECS

LOGOS => Submit a high-resolution (.pdf or Vector).

ADS => 5 ½ ″ wide x 8 ½ ″ high (portrait) color PDF file (and 1/8” bleed if they contain bleeds) – (300 dpi to size)

ONE MORE PERK

1. All levels: we will include a link to your company’s website on our website Sponsor page for the Spring Meeting.

• Send URL to your website to Tony Landolt by March 11^th.

EXHIBITOR PRIZES & GIVEAWAYS

Historically, many exhibitors have chosen to bring prizes to “raffle off” to attendees to spur interest and discussions.  This is something that should be handled solely by the exhibitor at your booth. Feel free to collect cards and have the drawing whenever you wish.

ADDITIONAL SPONSORSHIPS

• In addition to the sponsorship levels listed above, additional sponsorship opportunities (e.g. Sponsorship of the Sunday night open bar, canvas registration tote bags) are still available at a nominal fee. Contact Tony Landolt for more details.